Berlucchi Sales Kit

Let’s get ready to sell Berlucchi. This “Sales Kit” will walk through: key selling points for the brand (what you want your customer to take away from your convo!), who to target, and what resources we have ready for you. We’re here to help.

Let’s sell some Berlucchi – resources below!

Key Selling Points

• The pioneer of Franciacorta. Created the first Franciacorta in 1961.
• The winery was founded in 1955 by Guido Berlucchi & Franco Ziliani. Their first vintage was 1961.
• Franciacorta has the most rigorous production code of all sparkling wine categories.
• All Berlucchi vineyards are in Organic conversion.

Marketing Materials

Downloads

Presentations

Wine Pages

*Visit wine page to download tech sheet and POS.

Videos

Other Hype

• The Hollywood Reporter, Holiday Wines (feature here)
• Veranda, Italy’s Best-Kept Secret (feature here)
• The Drinks Business, Top 10 Franciacortas (feature here)
• Cision, Vinitaly International Academy (feature here)
• Cision, Iconic Women take center stage as Vinitaly (feature here)

Visit the winery website to learn more.

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